Here’s something for those of you who rely on PLR content in your business to ponder…

If Chris Knight at EzineArticles.com has proprietary software that can recognize articles derived from seed private label rights content, what do you think Google can do?

That’s not a dig on EzineArticles.  They’re the Big Boy of Article Directories, after all.  They also feel confident in their ability to recognize spun PLR content.  In a previously-mentioned post at the directory’s blog, head honcho Chris knight mentioned:

“Don’t submit 10-1000 articles on same rehashed topic with only the words and tips re-arranged. Our anti-derivative software is being continually tweaked to reject this behavior.” [emph. mine]

and, in the comments, he added:

“We’re taking a serious bite out of this type of member with a change to our software last week.

Yesterday alone we rejected 741 articles before our Editors even saw them, purely on the basis that they were derivative works previously submitted in another form.

On a normal day, we were already rejecting 250-500 articles for being duplicate or derivative based.

Once we’re confident on this new level of auto-anti-derivative rejection, we’ll have more bad news for those who don’t write and submit original works.”

Think about it…  If EZA can sense that an article is nothing more than well-spun PLR, you gotta wonder what Google–with its army of smarty-pants geniuses–can manage.

This post is something of an “admission against interest” for me.  I work with a few private label rights sites in various capacities and Ad Astra Traffic would be a perfect primary vendor for those who want to create large quantities of quality PLR to serve their memberships.  I’ve never been a real fan of most PLR and the way that most people use it, but I understand it and its functions.  However, I’m beginning to wonder if the use of PLR material for site content and article marketing efforts is about to grind to a halt.

That doesn’t mean that there won’t be other uses for PLR, of course.  That’s what’s stopping me from making one of those annoying “Death of…” statements.

Seriously, though…  If an article directory can sniff out the spinning, you know the folks in Mountain View can do it, too.

Where would that leave a PLR user?  Well, I guess that’s the upside to the story.  Maybe the business lost in the private label rights world will be replaced by people who’ve finally figured out that they can get more mileage with a good strategy based on quality, original content.

Today’s Gratuitious Sales Pitch: Let’s develop a results-oriented content strategy for your business that combines longevity with the right price point.  Whether you think PLR is a dead-end or not, there’s definitely more profit potential in utilizing original work the right way.  Get in touch.